DISCOVER-X
Mastering Go-to Market Strategy
A 3–6 months market discovery and testing program to craft and implement a GTM strategy that clearly defines your product’s value proposition, identifies target markets, and ensures success through coordinated sales and marketing efforts.
Build, Execute, and Scale Your Go-To-Market Strategy
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Program Overview
Bringing a product to market is one of the most strategic responsibilities for companies and their leadership teams. In highly competitive and fast-changing markets, success depends on a strong go-to-market (GTM) strategy and a well-defined product launch strategy that clearly connects a product’s value with real customer needs and enables the organization — from product to sales and marketing — to execute in perfect alignment.
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This program is designed for executives, product leaders, and founders who want to strengthen their GTM capabilities, scale their products faster, and consistently turn innovation into sustainable revenue.
Program Sessions
These sessions follow a practical go-to-market framework covering discovery, positioning, execution, and measurement.
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What Is Go-to-Market (GTM)?
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Identifying Target Markets and Customer Segments
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Developing Compelling Value Propositions
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Building a Product Positioning Strategy
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Contributing to the Overall GTM Strategy
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Building and Executing Marketing Campaigns
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Sales and Marketing Alignment and Channel Strategy
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Measuring GTM Success and Key Performance Metrics
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Adapting Strategy Based on Market Feedback
Business Outcomes
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Master the Core Go-to-Market Strategy: Understand and apply the key components of a successful go-to-market strategy.
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Identify and Segment Target Markets: Research and define ideal customer segments to maximize market opportunities.
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Develop and Position Value Propositions: Craft compelling value propositions and align them with a clear product positioning strategy.
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Achieve Sales and Marketing Alignment: Execute coordinated marketing and sales enablement plans to drive product adoption.
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Build a Go-to-Market Roadmap: Leave the program with a clear go-to-market roadmap tailored to your product, market, and growth stage.
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Measure and Optimize GTM Success: Track key performance metrics and refine strategies based on real-time market feedback.
Duration
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3-6 Months
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90 minutes live session in each week
Audience
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Founders
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Product Managers & Leaders
Program Consultants
Ahmet Burak Neslitürk
Consultant - Business Development & Growth
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Burak Neslitürk graduated with a degree in computer engineering and has since gained experience in various business-related roles including sales, business development, and global expansion for both local and global tech companies. Presently, he offers management consulting services to software companies, focusing on strategic planning, business development, and growth.
Greg Prickril
Product Management
Practice Lead
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In a 20-year career shipping software at IBM, Microsoft and SAP, Greg Prickril, a strategic product management consultant, coach and trainer, and co -founder career.pm. Greg has worked with many global enterprise companies to increase the strategic impact of their product management function.
Market Discovery & Decision
Exploring the EMEA market with confidence. Through targeted research, competitor insights, and regulatory guidance, we provide actionable recommendations to support informed strategic decisions and a successful market entry.
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Market Landscape Analysis
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Regulatory and Compliance Insights
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Competitive Benchmarking
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Customer Segmentation & Needs Assessment
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Building Go-to Market Strategy
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Risk Mitigation
With in-depth research and market insights, we help you
minimize risks and ensure a successful market entry.
Faster time to Market
​Our streamlined approach accelerates your launch,
saving you an average of 6 to 12 months.
Cost Efficiency
Avoid the high cost of trial and error. Our proven
methodology and structured process reduce expenses
compared to going it alone.
Market Test & Validation
A dedicated service to validate product-market fit and
messaging before full-scale market entry. We run
pilot campaigns, test customer segments, and
analyze engagement to:
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Outbound Execution (150-200 Accounts per Quarter)
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Measure real interest from target market segments
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Optimize messaging and value propositions
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Prioritize marketing channels and budget allocation
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Identify regulatory or market barriers early
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Reduced Market
Entry Risk
Identify potential issues and minimize obstacles before
scaling.
Data-driven
Strategy
​Make informed decisions based on real customer
feedback.
Faster Launch Readiness
Prepare the business for a smoother and more confident
market entry.
FAQ
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Who is this program for?
This program is designed for product managers, startup founders, and product leaders who want to build and execute a clear go-to-market strategy for their products.
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How long does the program last?
The program typically runs between 3 and 6 months, depending on the scope, goals, and depth required by the team or individual participants.
05
Is the program delivered online or in person?
The program is delivered online. Custom formats can be discussed based on team needs.
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Do I need a technical or marketing background to join?
No. The program focuses on strategic clarity and execution rather than technical or tactical marketing details. It is designed to align product, marketing, and business teams.
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What will I gain by the end of the program?
By the end of the program, participants will have:
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A clear go-to-market strategy
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A strong value proposition
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A defined product positioning strategy
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Sales and marketing alignment
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A practical go-to-market roadmap
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Is the program theoretical or hands-on?
The program is hands-on. Participants work on real market scenarios and leave with a practical go-to-market roadmap tailored to their product and market.
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Is this program suitable for startups or established companies?
Both. The program can be adapted for early-stage startups as well as growing or established product teams.
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Is there a certificate at the end of the program?
Participants receive a certificate of completion at the end of the program.
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Can individuals join, or is it only for teams?
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Can the program be customized for our company?
Yes. The program content can be tailored to your industry, target market, and product maturity stage.